Things to consider Instructions: Click each item to learn more. Now, are you ready to…
Social media for your business: Getting started
If you’re ready to jump into the social media space, that’s great. Many American small businesses have found that social media produces significant new leads as well as helps to grow awareness of their brands (see sidebar). But creating and managing social media channels can take time — which is precious if you are running your own business. Here’s how to get started in social media in a doable, scalable way.
Instructions: Click each item to learn more.
Facebook, with a billion users worldwide, could be a good place to start. Though if your business is a boutique, art gallery, or other business where photographs really help “tell” the story, you might consider the more photo-friendly Instagram or Pinterest.
- Do you want to find new customers?
- Keep your customers abreast of trends in your industry?
- Let your current customers know about your latest news and products?
You can do any or all of the above, but if you can focus on a few key goals, you’ll find it’s easier to find and post interesting, relevant material. As the number of your followers grows, you may find your social-media goals change as well.
Share industry or local news that’s relevant to your customers, and don’t be surprised if a competitor or two reposts your content. And feel free to return that favor from time to time.
- If your post is about a new product, offer a link to your website where they can read more about it, make an appointment, or buy it.
- If you have a company blog, consider pairing your social media posts to the latest content on your blog.
- Otherwise, link to the most relevant page on your company’s site.
You just might also find that audiences beyond the ones you thought were your key ones — people over 50, say, or young and busy moms, or people in another state or country — may have more interest in your products and services than you realized.