A sample plan

Business plans are often longer than one page, but review this sample plan to get a sense of some of some key components.

Sample Business Plan
XYZ Dry Cleaning Business Plan

We will be recognized as the best dry cleaner for overall value — quality, service and price — in Anytown, USA.

XYZ helps our customers always look their best and get the maximum value from their investment in quality clothing.


  • Gain 350 steady customers by October 1; 2010
  • Revenue goal = $600,000
  • 2010 profit before tax goal = $120,000
  • Add clothing repair and delivery services this year.
  • Launch a “Frequent Dryer” customer incentive program that’s unique in our market.


  • Conveniently handle all aspects of our customers’ clothing care needs.
  • Focus on residents within 5 miles of our store.
  • Stand out from our competitors through unique pricing and service options.
  • Deliver a higher quality but less expensive service than our competitors by using the most technologically advanced equipment and a unique, environmentally-friendly cleaning process.


  • Purchase equipment by June 15.
  • Sign three-year store lease by July 1.
  • Distribute advertising postcards to neighborhood homes and cars in our shopping center by August 20.
  • Get newspaper coverage for our Grand Opening on September 15.
  • Hire delivery driver by December 1.

Note: A good business plan tells your banker, potential investors/partners, and employees where your business is headed and how you plan to get there. Be clear, specific, and inspiring.

Read more about writing a business plan.

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