What is networking?

Networking: a simple concept to extend your job search strategy

You’ve probably heard the expression: it’s not what you know, it’s who you know. Networking is pretty simple to understand — it involves contacting or getting in touch with people who can help you develop your prospects for a new career.

Networking is vital to your career search. In fact, some would argue that more jobs are gained by networking than by cold calling, mass mailings, or online resume submissions.

Two women talking in the lobby of an office building.

Networking is different than researching an industry (which we described earlier). The purpose of networking is to identify real job opportunities and receive referrals or introductions to target companies and employees.

Click Next to learn tips and strategies to network successfully.